Flora UK Returns as Official Partner of the TCS London Marathon

Flora UK Returns as Official Partner of the TCS London Marathon

• Flora returns as an official partner of the TCS London Marathon, reuniting with the iconic event for the first time since 2023, reinforcing its long-standing commitment to mass participation sport and active lifestyles.
• Flora is the key ingredient in making any meal delicious and nutritious, for millions in communities across the country.

Press release for immediate release:

16th February 2026, London - Flora UK has today been announced as an official partner of the TCS London Marathon, marking a return to the world’s most iconic mass participation running event as it continues its mission to nourish people throughout their marathon journey.

Flora reignites its iconic 30-year TCS London Marathon partnership, creating an authentic stage for Flora to present the benefits of its products and to engage in health conversation. This renewed collaboration builds on Flora’s long-standing association with sport and its commitment to supporting healthier, more active lifestyles.

Flora will play a key role in supporting runners in the lead-up to the event, creating delicious and nutritious recipes to support runners throughout their marathon training. Flora will also be present on race day, bringing the brands energy to an already electric atmosphere.

Flora provides versatile culinary ingredients that can be used straight from the fridge for spreading, baking & cooking, turning every meal into something both delicious and nutritious.

By partnering with the TCS London Marathon, Flora aims to empower communities to get active and have fun. Be that runners of all abilities, from first timers to experienced athletes. Allowing them to feel confident, prepared and properly fuelled for whatever physical challenge they undertake.

Ian Hepburn, UK & Ireland Head of Marketing at Flora Food Group, said:
“Returning to the TCS London Marathon feels incredibly special for Flora. This event has always stood for inclusivity, passion and community, values that align perfectly with our brand. Flora brings culinary credibility, taste and nourishment to help fuel runners in their marathon training and all people who want to make positive choices about what they eat.”

“Hugh Brasher, CEO of London Marathon Events, said: “We’re delighted to welcome Flora back as an official partner of the TCS London Marathon. Flora has a proud history with the event and a genuine commitment to supporting runners at every stage of their journey. Their focus on fuelling and wellbeing will be a valuable addition for participants as they prepare for and take part in this year’s race.”

The partnership reinforces the TCS London Marathon’s reputation as a platform for brands with purpose and heritage, while offering Flora the opportunity to reconnect with millions of runners and spectators around one of the UK’s most celebrated sporting moments.

ENDS

About Flora

Flora Food Group makes culinary essentials for better food. With roots in food dating back to 1871, we provide core ingredients for cooking, baking, spreading, frying, roasting, barbecuing, whipping, and finishing in home and professional kitchens - making meals more delicious, more nutritious, and more sustainable. 

Our portfolio spans multiple categories, including butter, spreads, and blends; cream and creamers; sauces and culinary liquids; and cheese and cream cheese. Our brands include Flora, Becel+ProActiv, BlueBand, Country Crock, I Can't Believe It's Not Butter, Rama, Elmlea and Violife, alongside strong local brands and a growing Professional business serving chefs and foodservice. We are deeply rooted in local food cultures and hold leading category positions in many of the 100+ countries we serve. 

Our brands are supported by world-class R&D, proprietary food technologies, a state-of-the-art Culinary Centre, and full end-to-end capability from sourcing through manufacturing to market. In 2025, Flora Food Group achieved net sales of approximately EUR 3.0 billion and had around 4,600 Flora Foodies worldwide. 

About the TCS London Marathon

· The 2026 TCS London Marathon will take place on Sunday 26 April 2026.

· The London Marathon was first held on 29 March 1981 and the millionth finisher in the history of the event crossed the line in 2016.

· Since the first London Marathon in 1981, the event has raised £1.4 billion for charity. · The 2026 TCS London Marathon Official Charity of the Year is Marie Curie.

· London Marathon Events passes its surplus each year through corporate Gift Aid to its parent charity, the London Marathon Foundation (the operating name of The London Marathon Charitable Trust, a registered charity (283813) and a company limited by guarantee registered in England & Wales (01550741), registered office: 190 Great Dover Street, London, SE1 4YB).

· Since 1981, the London Marathon Foundation has awarded more than £114 million to more than 1,750 projects that inspire activity in London and across the UK.

· Find out more about the work of London Marathon Events and the London Marathon Foundation in the new Group Impact Report.

For all media enquiries please contact:

Flora Food Group Corporate Affairs & Communications: medialine@florafg.com

For more information on this announcement, please contact:

George Barnes, Wasserman

George.barnes@teamwass.com